Lincoln’s latest spots featuring Matthew McConaughey have gotten quite a lot of attention, especially in the Longhorn community.
It all started with this spot…set in Austin. with quotes like this:
Sometimes you’ve gotta go back, to actually move forward.
Our beautiful city is featured everywhere.
But wait, there’s more!
Matthew seems to go up against Bevo! And, Bevo wins!
Respect, yo.
Of course, Ellen decided to make a parody of it…because Ellen.